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  • Writer's pictureMatthew Carberry

Where is the centre of your business' universe?

Where is the centre of your universe?

It's your website. For us, it's

More leads, higher conversion rates and stronger customer engagement all work together to point your clients and your future clients learning more about how your firm can help them. Within mere seconds of a prospect arriving at your website, they're judging your practice solely by how professional and user-friendly your website appears.

Imagine your website is like the sun at the centre of the universe. The planets are your marketing activities revolving around your website. Word of mouth, social media, traditional media, SEO (search engine optimisation), networking, events and newsletters are strategies that pull people to your website. If your website hasn't changed in the last 6 months, is all about what you offer and fails to focus on your ideal customer, then you are missing out on opportunities to grow your practice.

"We believe great websites help build great practices."

So how do you create or refresh an old website to talk to your ideal clients?

On every new assignment, we conduct a marketing planning workshop with key people in your practice. We want to know your core purpose, your values, and how your clients value what you offer. We develop personas on your target clients. Personas are the critical element that informs content, images and the way your website engages with specific users.

Before we even start to build a website we have to know the answer to this question:

What is most logical question your prospects are going to be asking themselves when thinking about their financial situation?

Not only does this workshop inform the content for a great website, but it helps shape marketing messages you can use in conversations with clients, when pitching for new business and across all your marketing activities.

To learn more about a building a new website for your practice book a complimentary telephone meeting with a Martin at Verve Group – in this meeting we will look at your website, discuss improvement opportunities and the importance of crafting a marketing strategy before we lift a finger on building a website. Martin also regularly visits Melbourne and Sydney practices, and is available for meetings on request.

Ready to chat? Call Martin Pike on 08 8120 4877 or email


About Verve Marketing

Verve Marketing is part of the business advisory division of Verve Group, a Count Licensed Financial Planning practice. Our marketing team help professional financial advisers and accounting practices with websites, content writing and distributing content via email and social media. We have won marketing awards with Accountant Daily (Marketing Firm of the Year) and Xero Accounting Software (Marketing Firm of the Year). We live and breathe accounting, tax, financial planning, business advisory and marketing every day.

Our purpose is to create financial freedom to get what you want, when you want and with who you want. We want to be known as deliver cutting edge and innovative services to our clients.

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